Knowing how to design and execute an effective print ad is a great skill for an entrepreneur to develop. To practice this skill we’re going to create a 4 in. x 5 in. vertical ad for a magazine. It’s called a quarter-page ad.
You need to write the copy, choose the graphics, and do the layout for the ad, using one of these four choices:
- Advertise the event you featured in your news release.
- Advertise a product or service of the company featured in your news release.
- Build an ad for a new company, especially if it’s the one you want to use for your business plan.
- Build an ad to promote yourself. You can promote any and all aspects of yourself, including skills, personality, or anything. If you wanted the world to know about you, what would you say, what pictures would you use, and what kind of style would you choose for your layout?
Let’s use Microsoft Word, Paint, or any program we’ve got to build this ad. You can borrow images from the Internet as long as you don’t copy any ad that already exists. I’ll be glad to give you advice about any aspect of this assignment.
Remember: Advertising is one of the great careers in marketing you should consider for your future.
