Each of us has received a topic for our presentation. Together we’re going to examine the fundamentals of Marketing and Entrepreneurship by examining the different areas we need to master over the coming year. Our purpose is:
- Learn what we can about our assigned subject area.
- Learn how to do better research on the Internet.
- Practice using PowerPoint and doing verbal reports with PowerPoint as a guide.
- Learn to embed audio, graphics and photos into our report.
- Learn how to use EasyBib to create a bibliography page.
We’ll go over these areas to be sure we’re building our reports effectively.
Today we get introduced to our textbook. As I said in my introduction to this class, this book, Marketing Essentials, organizes and presents almost all you need to know about marketing and entrepreneurship. In order to start and run your own business, you need to understand the foundations of marketing. This book is a great introduction to the major skills and knowledge required.