A Meeting of the Minds – The Presentation

We’re jigsawing the important points in Chapter 8 of Marketing Essentials, which has such great wisdom about how to listen and read for meaning.

Now, we’ll each do a PowerPoint slide on our assigned sections or terms, but we’ll be careful to use only main headings and key points on the slides. Using the “Click here to add notes” section below the slide area, add notes or compose a narrative that you’ll use during your presentation of the slide(s).

In this way, our communication skills studies will also help us learn good presentation techniques, which of course are part of good communication skills, as well.

A Meeting of the Minds – Our communication project

Over the next two weeks, we’re going to have a conversation about the central role of communication in our lives. Can we develop communication skills? If so, can we identify which ones are the most important? Can communication skills be studied and learned just like geometry or science?

In the first step, we’re going to talk about communication, what it means to different people. Can we as a class improve them here? If we can, will we be able to apply those skills in other areas of life?

First organizing question: How have we learned the communication skills we already have?

Important Chapter Eight

Nothing is more important in life than communication. That’s doubly true in business. After reading Chap. 8, define the terms – include them in your work – and then drop them into the Comments. These are in the Vocabulary Review at the end of the chapter. Do not write the recommended 250-word essay. Simply define the terms.

Turn in the short definitions for Chapter Seven

Turn ‘em in here.

Focus on Marketing Mix

A key point of the business, Business, BUSINESS! presentation is to analyze companies according to the four P’s: product, place, price, and promotion. A second key point is to examine how businesses of differing sizes would handle these four P’s differently.

Another reminder: Use a separate Cornell Notes template for each business to organize your research.

Yet another reminder: You need to provide evidence of personal contact with the local business of your choice, inquiring about how they handle their marketing mix.

Submit Chapter Six key terms

You know the drill. Follow the instructions on p. 112, Vocabulary Review. You’ll need to write three paragraphs. See me if you have any questions.

Post your paragraphs as comments.