Since the role of pricing in marketing is so important we should do a special PowerPoint presentation to reinforce our understanding pricing. It should include enough slides and enough of a separate script to explain fully the following concepts:
- The nature and scope of price planning
- Factors affecting pricing decisions
- The legal considerations of pricing
- Pricing concepts and policies for products in various stages of the life cycle
- The correct and effective use of pricing terminology and techniques
- The use of pricing math to calculate markups and markdowns
- Planning and implementing a pricing strategy
You do not need a bibliography page if you do not use more than the book to create your presentation. If you use more sources for the report, you must cite all sources, including the textbook. Of course, you will receive a higher grade for the effort.
Use Easybib to build a quick and easy bibliography or citations page.
Remember: Effective use of graphics is a plus in any presentation, and using keywords and main topics with bullets is very effective when combined with an interesting script or narrative.